Colours
Background
#F8F6F2
Surface
#FFFFFF
Primary Text
#2F2F2F
Secondary Text
#6B6B6B
Primary Accent
#4E6654
Secondary Accent
#A88C5A
Border
#E8E3DA
Success
#708B75
Error
#B85C5C
Typography
H1
Cormorant Garamond
48px
600
H2
Cormorant Garamond
36px
600
H3
Cormorant Garamond
28px
600
Body
Inter
18px
400
Small Text
Inter
15px
400
Buttons
Inter
16px
600
Upper & Lower Case (not ALL CAPS)
Buttons
Hero
Purpose
Create an immediate emotional connection.
Layout
————————————————-
Large Hero Image (16:9)
H1
Short introductory paragraph (max 35 words)
Primary Button
Optional breadcrumb
————————————————-
Rules
• One strong image only.
• Never use image sliders.
• Maximum one button.
• Keep text left aligned.
• Never place products in the hero.
• Plenty of white space.
Introduction
Purpose
Explain the page in simple language.
Rules
• Maximum 2 paragraphs.
• Reading width 760px.
• No more than 150 words.
• Write for humans first.
• Answer the visitor’s first question.
Callout Box
Buying Guide
Product Section
FAQ
Collections
Journal Cards
Call to Action
CSS Classes
Hero HTML v1.0
Home / Candles & Light
Candles & Light
Discover thoughtfully chosen candles, lanterns and candle holders that bring warmth, calm and timeless character to your home. Explore the Collection